Notes from inside the accounts.

What we see running B2B SaaS paid media every day: where budgets stall, what tracking actually needs, and what is changing across Google, LinkedIn, and ChatGPT Ads.

October 5, 2026 · 10 min read

The 8 Best Google Ads Agencies for B2B in 2026

The best Google Ads agencies for B2B in 2026, compared on pipeline measurement, who runs your account, and pricing transparency. With our criteria shown.

Read it ↗ September 28, 2026 · 11 min read

How to Set Up Enhanced Conversions in Google Ads (2026)

Set up Google Ads enhanced conversions with the Google tag or GTM. Covers the April 2026 unified setting, leads, verification, and fixes.

Read it ↗ September 21, 2026 · 14 min read

Connect Your CRM to Google Ads: Offline Conversions from HubSpot and Salesforce (2026 Guide)

Send HubSpot and Salesforce pipeline data back to Google Ads. The 2026 setup for offline conversions, enhanced conversions for leads, and Data Manager.

Read it ↗ September 14, 2026 · 3 min read

What ChatGPT Ads actually change for B2B SaaS

ChatGPT Ads opened to self-serve advertisers in 2026. Here is how the targeting really works, what it costs, and how to test it without wrecking your reporting.

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