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<description>Notes on B2B SaaS paid media.</description><language>en-us</language>
  <item><title>The 8 Best Google Ads Agencies for B2B in 2026</title><link>https://tiltmetrics.com/blog/best-google-ads-agencies-for-b2b/</link>
    <guid>https://tiltmetrics.com/blog/best-google-ads-agencies-for-b2b/</guid><pubDate>Mon, 05 Oct 2026 09:00:00 +0000</pubDate>
    <description>The best Google Ads agencies for B2B in 2026, compared on pipeline measurement, who runs your account, and pricing transparency. With our criteria shown.</description></item>
  <item><title>How to Set Up Enhanced Conversions in Google Ads (2026)</title><link>https://tiltmetrics.com/blog/google-ads-enhanced-conversions-setup/</link>
    <guid>https://tiltmetrics.com/blog/google-ads-enhanced-conversions-setup/</guid><pubDate>Mon, 28 Sep 2026 09:00:00 +0000</pubDate>
    <description>Set up Google Ads enhanced conversions with the Google tag or GTM. Covers the April 2026 unified setting, leads, verification, and fixes.</description></item>
  <item><title>Connect Your CRM to Google Ads: Offline Conversions from HubSpot and Salesforce (2026 Guide)</title><link>https://tiltmetrics.com/blog/crm-google-ads-offline-conversions/</link>
    <guid>https://tiltmetrics.com/blog/crm-google-ads-offline-conversions/</guid><pubDate>Mon, 21 Sep 2026 09:00:00 +0000</pubDate>
    <description>Send HubSpot and Salesforce pipeline data back to Google Ads. The 2026 setup for offline conversions, enhanced conversions for leads, and Data Manager.</description></item>
  <item><title>What ChatGPT Ads actually change for B2B SaaS</title><link>https://tiltmetrics.com/blog/chatgpt-ads-b2b-saas/</link>
    <guid>https://tiltmetrics.com/blog/chatgpt-ads-b2b-saas/</guid><pubDate>Mon, 14 Sep 2026 09:00:00 +0000</pubDate>
    <description>ChatGPT Ads opened to self-serve advertisers in 2026. Here is how the targeting really works, what it costs, and how to test it without wrecking your reporting.</description></item>
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